'Till death do us part.
The reception, the honeymoon, and the first walk over the threshold.
While there's no rice being thrown at you, we certainly kick things off big. Right after the ceremony (your signature), we get started. There will be a marketing department line-up, complete with handshakes, thank-you's, and congratulations. Then, you're whisked off to meet and select your MG (here, that means Marketing Gal or Guy and this person is your primary contact).
Once you've selected your MG, it's time to get started.
Usually, it goes in this sequence: to know what we mean by all these terms you'd have to know us: braindump, brainstorm, target customer, postioning statement/competitive difference ('purple cow'), marketing plan, promotion/price/place/product strategies (sounds like a lot of blah, blah, blah right now - it matters), launch marketing and advertising plan, evaluate, repeat.
You have a cold, we have cough syrup.
You have a team, a whole team and not just you, to help you solve the problem! Take comfort in knowing you'll have all of us behind you bringing new, innovative ideas. You won’t believe how de-stressing this can be to know you have backup. Not just one of us... all of us.
You complete us.
Us: Consumer viewpoint.
You: Industry expertise.
Us: Multiple execution options for an idea.
You: What you've done in the past.
Us: Creative in an iPod kind of way.
You: Logical in a Zune kind of way.
See a pattern? You know your business (duh) and we know marketing (double duh), combine the two and we should get to where you want to go.